Countdown to the launch of The Naked Swiss

exat-expo

In a few short days, The Naked Swiss: A Nation Behind 10 Myths will be on the shelves in Swiss bookshops. The official Swiss launch date is October 11th but the book is already available to buy on Amazon and on the Bergli Books website.

This is the point where the book will no longer belong to me. It will be read and handled by (hopefully) many people. Drops of tea and coffee will be splashed on it, and it will be carried around from place to place, in backpacks and handbags.  Most importantly, it will (again hopefully) entertain and inform readers and give them something to think, or argue, about.

So, what am I doing in these final days before the book comes out? One thing keeping me busy is writing articles about the book, like this one published today on the online Swiss magazine, newlyswissed.com – 10 things people (wrongly) assume about the Swiss.

I am also helping to organise the launch party in Bern and one in Dublin, and figuring out what I will say (and wear!) on the night. Last Sunday I spent an enjoyable day at the Expat Expo in Geneva and had a chance to meet readers and tell people about the book.

The interesting part for me is coming up. Finally, I will get to see how people react to The Naked Swiss, and all the hours of thinking, researching, writing, rewriting and more rewriting will be transformed into something meaningful.

If you are one of the early readers of the book, it would be incredibly helpful if you could rate or review it on Amazon or Goodreads to get the ball rolling.

I’ll leave you with a quote from Dostoyevsky, an excerpt from a letter he wrote to a good friend in 1868 while living near Geneva. There is an amazing online archive of Dostoyevsky’s correspondence which is worth browsing through if you like that kind of thing. I include this quote in The Naked Swiss because I think it is amusing and because I’ve heard people say similar things almost 150 years later. I myself do not agree with the Russian genius.

Oh if only you knew, what a stupid, dull, insignificant, savage people they are! It is not enough to travel through as a tourist. No, try to live there for some time! But I cannot describe to you even briefly my impressions: I have accumulated too many. Bourgeois life in this vile republic has reached the ne plus ultra.

 

Good news about my Swiss book deal

2015 First batch 418

I am delighted to announce that I have signed a book deal with Swiss publisher Bergli Books for a non-fiction book about Switzerland. I believe this country is hopelessly misunderstood and a little unloved. Armed only with a cheap laptop, I intend to stress-test the stereotypes, and change the narrative about Switzerland.

People always say you should write the book only you could write. That’s what I’m doing now. I came to Switzerland in 2003 on the love train (actually an Aer Lingus flight to Geneva). Since then I have experienced the country on many levels – as an immigrant, a journalist, a foreign spouse, and mother of three Swiss children.

Churchill famously said that Russia was a riddle, inside a mystery, wrapped in an enigma. At times Switzerland has felt like that to me too. But over the past decade of covering Swiss news for swissinfo.ch, and navigating everyday life, I feel I have stripped away the layers and got closer to understanding the Swiss soul. I’m ready to share the good and the bad about the Swiss.

This book will introduce readers to the real face of Switzerland, from presidents to poets, from bankers to street sweepers. At the same time it will paint a faithful picture of the political, cultural, economic and historic landscape.

Recently I wrote about rejection on this blog because it was becoming my specialized subject. I was getting used to it. In fact I was even getting good at it. After all that I can’t tell you how good it feels to take this long-awaited step towards being an author.

The title of the book has yet to be confirmed. The release date is also still being worked out by teams of experts (well maybe one small team), but I’m expecting it to be sooner rather than later. In the meantime I have a lot of work to do and will keep you posted on progress.

I’ll leave you with one small interesting fact. Bergli Books is an imprint of the Swiss publisher Schwabe, which was established in Basel in 1488, making it the oldest publishing house in the world.