Second edition giveaway of The Naked Swiss


When Bergli Books started the preparations for the second edition of The Naked Swiss last year, we had a chat about whether it would be a good idea to add something to the book. In the end I agreed to write a new chapter, one that had been on my original list but that I had run out of time to write.

I’m delighted to announce that the updated second edition is now available online and in shops all over Switzerland. The new chapter is about the Swiss relationship with the European Union. Switzerland is a lot more deeply entwined in the EU than many Swiss people realise.

In the Europe chapter, I explain how Switzerland got to where it is today regarding the EU and how the relationship works. Switzerland and the EU are like the long-term couple who are not married but have been to a lawyer to cobble together most of the equivalent rights and obligations. One of the parties (guess who?) is not happy and is pushing for more commitment. I also explain how the Swiss soon-to-be-defunct bilateral model is not a viable option for the United Kingdom to copy in the brave new post-Brexit world. All the same, you can be sure the British are watching the Swiss very closely to see what new deal they settle for.

As part of the research for the new chapter, I crossed Lake Geneva last summer to spend a night in Thonon-les-Bains on the French side. Early the next morning I set off towards Lausanne with the French cross-border commuters. More on that trip to Thonon-les-Bains in this blog post.

What else is new in the second edition? Well, I updated the statistics and some political developments. The book now has an index and a new author photo (thanks to Elaine Pringle Photography). If you want to be sure you’ve got the right one, it sports a little gold rosette on the cover that reads: NEW EDITION WITH AN 11TH MYTH: THE SWISS ARE EUROPEAN.

The launch of the second edition coincides with the launch of the French and German translations, which are due out on April 30th. I’ll write again when I have a copy of each in my hands. La Suisse mise à nu and Die Wahre Schweiz are available to pre-order this week from Helvetiq. The Swiss language editions have a different cover depicting the roof being lifted off a Swiss chalet. It’s fun and clever. Check it out!

I’m in Ireland at the moment so I haven’t seen the new The Naked Swiss on the shelves. I will send a free book to the first person to post a photo of the second edition in a Swiss bookshop, either to my Twitter account @clareodeaz or on my Facebook page. Happy hunting 😊

The ultimate Italian tourist trap

Pisa, July 2013
Pisa, July 2013

We know birds fly south for the winter but northern Europeans have a different migratory pattern – they drive south for the summer. Amazingly, the Mediterranean region is the world’s most popular holiday destination: it attracts some 120 million visitors from northern Europe each year, the largest international flow of tourists on the globe.

The obvious thing for a Swiss-based family to do is to join the hordes of continentals on the journey south. So imagine you are driving past the city of Pisa. You’ve never seen the famous Leaning Tower. Who knows when you will have another opportunity to do so? (OK, maybe next year but that’s a whole year away).

The temperature is a sweltering 35 degrees (95° F) and it’s the middle of the day. You’ve no GPS because you like to think there’s nothing wrong with old fashioned maps. On an impulse you take the Pisa exit, a random Pisa exit because without GPS or a map of Pisa, you don’t know which is the right one.

After a short while driving through suburbs you spot the sign for Torre Pendente – two new Italian words that can only mean one thing! You keep driving to get as close as possible, the signs disappear from time to time but you persevere and make it to within spitting distance of the tower. You know you must be close because African hawkers are waving you into a parking space in the impossibly narrow streets of the old town.

You spill out of the car and hastily cover the dazed children with lashings of sun cream. They’ve never experienced such high temperatures but are suddenly alert enough to want to buy thread bracelets from the African parking attendant.

Three bracelets later, you set off on the five minute walk to the tower. You know all about the tower, it’s old, Italian and it leans. But then you round the corner and see it for the first time and it is still a wonderful surprise. You can’t help but gasp at the sight. The 800-year-old bell tower is beautiful. Scrubbed clean, the white marble gleams like new.

You have to laugh. The huge open space is filled with every nationality under the sun, taking photos of the tower. You could fill Noah’s Ark from this crowd and repopulate the world. People are stretching out their arms in an odd leaning pose. In their photos they will appear to be supporting the tower. The atmosphere is one of delight. People are hot, a little stressed but happy.

You know you’re not going to forget the moment. You realise it’s one of those things that you have to see for yourself. Last week I wrote in slightly disparaging terms about the Jungfrau railway, the ultimate Swiss tourist trap. But I think I get it now. Some sightseeing trips are worth the effort.

Have you been anywhere interesting this summer? Got any good tourist trap anecdotes or tips to share?