
For the past month, I’ve been experimenting on social media by posting videos on a regular basis. I’d been threatening to do this for a while but something* always held me back. Fourteen reels later, I am still finding my feet and trying to figure out the point of it all.
Among the videos I’ve shared are a couple of informative chats about the Swiss German dialect. These were instant ‘hits’ with views in the thousands and friendly reactions. I couldn’t believe that I was able to reach that many people so quickly. I think if your topic is clear, you will be matched with the right audience for that topic. I’m still playing around with topics.
I did two short readings from Before the Leaves Fall and these did not get people excited. Direct communication seems to be what people respond to. Especially if you have some news. A post I did about The Naked Irish going out of print was popular. It was lovely to hear from people who had read and appreciated the book.
In another reel, filmed when it was about 30 degrees at 8pm, I explained the link between Voting Day and Before the Leaves Fall. The novels are set 60 years apart with the two youngest characters in Voting Day, Ruedi and Margrit, returning in their old age as the main characters of Before the Leaves Fall.
It’s been fun filming these videos and figuring out the technical challenges. My videos are far from slick but I like coming up with ideas and I’ve got quicker at putting everything together. But why am I actually doing it?
Partly for the same reason I started writing this blog 13 years ago. It’s an outlet, a channel of communication and a record of what’s happening in my writing life. I enjoy seeing what others are doing so why not add my own drop to the never-ending flood of content.
It’s also a way of pushing back against obscurity – in the knowledge that no-one else will do this for me. In my day job working for a Swiss book wholesaler, I see the conveyor belt of new titles speeding along faster than readers and booksellers can keep up with. People won’t stumble across my book unless I put it in their path to trip over.
For authors published by small presses, if you want your book to have a long tail, ie. not disappear from sight completely, you need to stay active in different ways. Social media is one channel that I can control – and it’s free. I’ve enjoyed this month of producing content and I plan to keep going for now.
These videos are light in nature. They only show a slice of my life but they do reflect that fact that I am living through a tranquil phase and I am very grateful for that. I know that there is no escaping the vicissitudes of life, which makes the good times all the more precious.
If you’re not following me already, drop by and say hello on Instagram. And if you have any gentle feedback on which reels work best or ideas of new things to try, do let me know.
*actually many things held me back, probably the same things that hold many people back. They may also kick in again any time: low or fragile mood, discomfort about my appearance, lack of inspiration, fear of being seen to be foolish, a desire for privacy, distrust and dislike of social media companies – the list is long!
