The Naked Swiss


Switzerland is a global success story, topping the rankings in almost every category of achievement. But the Swiss themselves are often misrepresented or misunderstood. It’s worth taking a closer look at the people behind the performance.

In The Naked Swiss: A Nation Behind 10 Myths, I tackle the negative and positive clichés about the Swiss. Are the Swiss really rich, neutral, boring and brilliant? Do they have the perfect democracy or are they all crooked bankers? Did they help the Nazis? How do Swiss women and foreigners fare in the alpine nation?

In this book, I introduce a cast of fascinating Swiss characters, from  president to street sweeper. Here you have all the context you need – history, economics, politics and culture – to make your mind up about this complex and dynamic land.

The book is available directly from the publisher Bergli Books and in Swiss bookshops. The ebook is available from most online retailers.