When you say you’ve written a novel, it’s common enough to be asked whether you’ve considered self-publishing. I usually mumble something non-committal about it being too much to take on, not the direction I want to take. But what is really holding me back?
Think of the pre-published author as a wannabe sailor. Actually want-to-be doesn’t cover it. This is someone who has dedicated years to developing their knowledge of sailing, they’ve bought all the gear, read all the books and bored everybody around them with their endless nautical talk. The only problem is they’ve never actually been out on the water.
Down at the harbour is the old respected yacht club. This is the gateway to sailing, the place where real sailors congregate. There are experts on hand, hot showers, a state-of-the art marina and opportunities to crew on fantastic yachts every day.
The sailing enthusiast grew up hearing about this yacht club and their only wish is to join the yacht club and become a real sailor. But the yacht club is exclusive. There is a long waiting list and the club selects only a handful of new members every year.
Why not just buy a little sailing dingy and launch it from the public slipway at the other end of the harbour? They’ll have to get the boat there themselves, carry it down to the water and drag it back up again. There may not be any wind the day they manage to get all this together but they will be sailing. They will have their place on the ocean. Why sit on the shore and wait when they might never get a chance to sail at all?
Here are five reasons why the single-handed option doesn’t appeal to me.
1. Drop in the ocean. Self-publishing has become hugely popular with close to 450,000 titles published per year! This massive democratisation of the sector has created legions of new readers and new writers and that’s a great thing. But it also means an incredibly crowded space for authors to be trying to catch a wind. Most of those little dinghies are still stuck inside the harbour and this is a frustrating place to be. Only a tiny minority make it out into the bay where they can pick up speed.
2. All hands on deck. Self-publishing requires strong project management and entrepreneurial skills and there is no avoiding the out-of-pocket costs, knowledgeably listed by Jann Alexander in this recent post:
— Jann Alexander (@AustinDetails) July 8, 2015
Publishing is a teamwork-based business best navigated with the help of an agent. Do you really want to have to sort out the cover design, proofreading, printing and distribution on top of writing your next book? And I haven’t even mentioned marketing.
3. Pieces of eight. This is the part that gives me the shivers. The people I see who appear to be making a success of the self-publishing route have a big author platform and often a big personality to go with it. All their social media is strategic. They are manically engaging with people not based on any organic process of interaction but because they are pumping energy into an online presence that has to work for them – ALL THE TIME. Sometimes intelligent and interesting, sometimes inspiring but also a little bit scary.
4. Ship shape. No matter how much has changed in the publishing game in the past decade, having one’s work chosen by the industry as worthy of publication is still the most important measure of quality. It’s not that established publishing houses aren’t guilty of publishing poorly written books or that masterpieces can’t be found among the half a million. It’s just that self-publishing is an open door and that unavoidably lowers the value of the group.
5. Deep water. From what I’ve seen, self-published authors fall into two categories. There are the crusaders for whom self-publishing is a quasi-political movement and there are the pragmatists who have opted for self-publishing as the only viable way to get their book read, usually after trying and failing to go the traditional publishing route. The pragmatists are making the best of things and may even turn into crusaders in time but underneath it all you can sense the strain.
Obviously I’ve stretched the nautical analogy to the absolute limit at this point and probably managed to reveal how little I know about both sailing and publishing in one fell swoop. I’m aware that publishing your own work takes a lot of courage and dedication and that this discussion can be quite divisive. What are your thoughts? Is it possible to like one option without loathing the other?
(Please check out Marc Kuhn’s response to this post on his blog. A former radio journalist, Marc lives in Florida and is the author of two children’s novels and two adult novels.)